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[size=24][color=green][u][b]Cardiac health[/b][/u][/color][/size]


Cholesterol and hypertension are two major cardio-vascular diseases from which the common man across the globe is suffering. Ayurveda addresses high cholesterol and hyper-tension through a change in lifestyle, diet and intake of herbs, which can affect healthy functioning of the liver. This in turn successfully allows proper metabolism of food and builds plasma, blood, muscle and fat tissue. Developing regular eating habits and eating times avoid the formation of Ama and amavisha. Exercise balances all the agnis and improves circulation. It prevents the formation on Ama. Yoga asanas and meditation are part of the Ayurvedic routine and when performed regularly prevents high cholesterol and hyper-tension.


[b]Cholesto Cut – Cholesterol management (Premium)
[/b]
According to ayurveda, ama or toxins in the fat tissue, generates the harmful kind of cholesterol. it can mix with the dhatus (body tissues) and the malas (waste products), when mixes with the fat tissue, it damages the channels of the body and leads to problems such as high cholesterol, heart disease, stroke and high blood pressure. Cholesto Cut contains the finest herb; Guggulu (Commiphora mukul) (Gum resin).

Cholesto Cut supports fat metabolism by reducing LDL or "bad" cholesterol in particular, and creating a healthier ratio of bad to good cholesterol (HDL).

Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise, yoga and reducing excess fat intake helps.

Dosage
1 to 2 capsules can be taken twice daily with meals.

Process & Schedule
1. Detoxification (1-12 months):
Primarily eliminates the excess fats and lipids produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Balancing (12 - 36 months):
After proper elimination of excess lipids it balances the HDL (Good cholesterol) and the LDL (Bad cholesterol) ratio resulting in a healthy lipid profile.

Available research work and references:
A preliminary study was conducted by CCRAS, New Delhi, India on 40 patients, using guggulu for a period of three months to evaluate changes in all the fractions of lipid. At the end of three months, the percentage of average fall was serum cholesterol 25.4% triglyceride 30%, phospholipid 21.5% and serum free fatty acid 35.1%.

60 VegCaps\sku:8417000000046\Code:CLCT\PremiumForm\MRP:Rs.502.00\



[b]Arjuna (Terminalia Arjuna) – Blood pressure management(Economical)
[/b]
Diseases of the heart are considered to be the number one silent killer across the world. Almost every adult would experience pressure on his heart due to different circumstances in his lifetime. Arjuna is a tree and its bark is useful as an anti-ischemic in IHD and cardio-protective agent in hypertension. Arjuna helps protect one’s heart from the effects of stress, high blood pressure, high cholesterol either hereditary or due to stressful life style.

Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise, yoga and reducing excess fat intake helps.

Dosage
One to two veg. capsules of Arjuna should be taken twice daily, preferably before meals with water.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the excess fats and lipids produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Balancing (2 - 4 months):
After proper elimination of excess lipids it balances the HDL (Good cholesterol) and the LDL (Bad cholesterol) ratio resulting in a healthy lipid profile
3. Strengthens (4-6 months):
Strengthen the heart and other tissues related to arteries and veins, which has been deranged by the improper lifestyle and routine.

Available references and research
Indian Heart J. 1997 Sep-Oct; 49(5): 507-10. Beneficial effects of Terminalia arjuna in coronary artery disease. By Department of Medicine, University College of Medical Sciences, Delhi.

60 VegCaps\sku:8417000000190\Code:ARJ\EconoPure\MRP:Rs.216.00\

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[size=24][color=green][u][b]Mind strengthening[/b][/u][/color][/size]

Dementia (from Latin demens) is progressive decline in cognitive function due to damage or disease in the brain beyond what might be expected from normal aging. Particularly affected areas may be memory, attention, language and problem solving, although particularly in the later stages of the condition, affected persons may be disoriented in time (not knowing what day, week, month or year it is), place (not knowing where they are) and person (not knowing who they are). Dementia has many causes, including disease, such as Alzheimer’s, Parkinson’s etc... To fight with the dementia or various mind related problems, several herbal formulations are described, including details of their composition and preparation.


[b]Memory Plus – Mental/memory support (Premium)
[/b]
Several herbal formulations are described in Ayurveda to treat Chittanasa means loss of buddhi or intelligent including the loss of short and long term memory. Memory Plus contains the recommended herbs; Brahmi (Bacopa monniera) and Shankapushpi (Canscora decussate).

These herbs support optimal brain health and provide the brain with maximum protection against free radical damage. Known for their memory stimulating activities they are equally good for children and adults in maximizing their intellectual potential.

Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise and reducing excess fat intake helps.

Dosage
Take 1 to 2 capsules twice a day, preferably with meals.

Process & Schedule
1. Detoxification (1-6 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Restoration (6- 12 months):
Restore the proper functioning of the one’s deranged memory and other mental faculties.
3. Building (12 – 24 months):
Gradually builds up a person’s mental faculties resulting in a healthy mind.

Available research work and references
MAPIS – Aug. 1986; P.344 No 2104; Shankapushpi has protective action in Stress.

60 VegCaps\sku:8417000000121\Code:MRPL\PremiumForm\MRP:Rs.409.00\



[b]Brahmi (Bacopa Monniera) – Memory enhancer (Economical)
[/b]
In today’s stressed out world, memory disturbances are commonly observed which can hamper the efficiency either at studies or work. Memory occupies an important role in coordinating various activities at all levels. Brahmi is a creeper and the whole plant is a nervine tonic that stimulates memory, and improves mental ability.

Brahmi promotes fast, accurate thinking, improve short and long-term memory retention and reduces mental fatigue.

Indication/Caution
Brahmi is equally good for children and adults, as there are no known contraindications and side effects. Practicing yoga and meditation helps.

Dosage
Two veg. capsules twice daily should be taken preferably before meals with water.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Restoration (2- 4 months):
Restore the proper functioning of the one's deranged memory and other mental faculties.
3. Building (4 – 6 months):
Gradually builds-up a person’s mental faculties resulting in a healthy mind.

Available references and research
In studies at CDRI, Lucknow, Brahmi significantly improved acquisition, consolidation and retention in learning schedules in shock motivated brightness discrimination response, active conditioned avoid-ance response.

60 VegCaps\sku:8417000000220\Code:BRM\EconoPure\MRP:Rs.255.00\



[b]Tagara (Valerina Wallichi) – Sleep aid/relaxant (Economical)
[/b]
The mental ill health is essentially a result of disequilibrium brought about by unwholesome interaction between individual and surrounding or environment. Tagara known as Indian Valerina is prescribed as a remedy for nervous unrest, sleeplessness, depression and other illnesses related to mind.

Tagara helps people under depression, emotional stress or pain. In a recent study done on chronic sleeplessness, Tagara improved the quality of sleep in 89% of the participants of those people, 44% described their night’s rest as perfect sleep.

Indication/Caution
Caution should be observed during pregnancy. One should also avoid taking Valerian during activities which require being attentive. Avoiding stimulants, regular life style, yoga, and meditation help.

Dosage
One veg. capsule should be taken in the afternoon with meals and one capsule before bed time.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Soothes mind (2-4 months):
Valerian is a nervine, aids sleep and helps fight depression. It helps people under emotional stress or pain.

Available references and research
EP- Martindale 1977; P.1826: Sedative used to relieve anxiety and restlessness.
The new honest herbal 1987; 231-233 - A tranquilizers & sedative.

60 VegCaps\sku:8417000000305\Code:TGR\EconoPure\MRP:Rs.201.00\
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[color=green][size=24][u][b]Digestive cum Gut health[/b][/u][/size][/color]

Ayurvedic approach to encourage good digestion is designed in a very noble way, along-with the regular uses of herbs that have been found to assist the body in stabilizing a digestive system it advocates combining the lifestyle and dietary changes:
1. Dietary habits: Develop regular eating habits and eating times. It is always better to avoid over-eating, irregular eating, eating when earlier food is not digested, prolonged fasting, eating spicy, excessive oily food etc., which can lead to indigestion. Refrain from gulping down food while eating; avoid consumption of carbonated drinks, tobacco, and spicy food.
2. Lifestyle: Intake of at least half a litre of water early morning on empty stomach, and an early and light dinner (preferably before 8 PM) helps. Try to beat stress, since anxiety and nervous tension, worries, overexertion; sedentary lifestyle can be the possible cause of flatulence.

[b]Gas Ease – Gastric support (Premium)[/b]

The stresses of modern-day living can easily un-balance the delicate digestive system and bring unpleasant side effects like excessive gas and bloating. Gas Ease is designed to encourage good digestion, rather than being a drug it is made of extract of finest herbs; Sunthi (Zingiber officinalis), Mirch (Piper nigrum), Ajamod (Apium graveolens), Jeera (Cuminum cymi-num) & Hingu (Ferula foetida).

These herbs have been found to assist the body in stabilizing a digestive system with flatulence and other minor upsets.

Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise and reducing excess fat intake and aerated drinks help.

Dosage
1 to 2 capsules should be taken twice daily with meals.

Process & Schedule
1. Detoxification (1- 6 months):
Primarily eliminates the excess fats and lipids produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Restoration (6 - 12 months):
Restore and stabilize the healthy digestive system.

Available research work and references
Zingiber officinale – Ginger – Modern herbal p.354: in alcoholic gastritis.

60 VegCaps\sku:8417000000060\Code:GSESPremiumForm\MRP:Rs.640.00\


[b]Triphala(T.Bellirica-T.Chebula-E.Officinalis)–Digestive support (Economical)
[/b]
Triphla means “three fruits” in Sanskrit. They help invigorate, strengthen, tone the entire digestive system and regulate bowel movement. Triphala also reduces serum cholesterol, improves circulation (potentiates adrenergic function) and since it contains 31% linoleic acid so it exerts a marked cardio-protective effect to reduce high blood pressure and improve liver function.

Indication/Caution
Triphala Is generally not recommended for acute diarrhoea or during pregnancy. Avoiding junk food, regular eating habits help.

Dosage
Two tablets should be taken twice daily.

Process & Schedule
1. Detoxification (1-2 months):
Eliminates the various toxins released during various stages of digestion and prepares the body for the proper absorption of the herb.
2. Rejuvenation (2- 6 months):
Regenerates and strengthens the weak and sluggish gut for a better toxic removal and regular bowel movements.

Available references and research
The Wonders of Triphala, by Dr. Michael Tierra – Online article.

120 Tabs\sku:8417000000312\Code:TRP\EconoPure\MRP:Rs.97.00\


[b]Bilwa(Aegle Marmelos) – Intestinal support (Economical)
[/b]
Almost everyone has had constipation and diarrhoea. But many people have “Irritable bowel syndrome” which includes both diarrhoea and constipation either alone or alternating. This results in a disturbed bowel habits. Bilwa is a tree and its fruits are used in Irritable Bowel Syndrome, colitis and chronic diarrhoea because of their digestive and carminative properties.

Bilwa helps by soothing Irritated bowels and promoting optimum gut functioning.

Indication/Caution
Bilwa can be taken by adults with disturbed bowel habits, as there are no known contraindications and side effects. Avoiding excess spices, regular eating habits help


Dosage
One to two veg. capsules should be taken twice daily, preferably with warm water before meals.

Process & Schedule
1. Detoxification (1-2 months):
Eliminates the various toxins released during various stages of digestion and prepares the body for the proper absorption of the herb.

2. Regeneration (2- 6 months):
Regenerates and strengthens the weak and sluggish gut for a better toxic removal and regular bowel movement.
Available references and research
Fruits when used in colitis, Irritable bowel syndrome showed significant anti-inflammatory activity – Udupa SL et al, Deptt of biochemistry, Kasturba Medical college, Manipal, 1994, Fitoterapia, V 65(2), 119-123.

60 VegCaps\sku:8417000000213\Code:BLW\EconoPure\MRP:Rs.171.00\

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[size=24][u][b][color=green]Detoxification Cum Internal Cleansing[/color][/b][/u][/size]


Factors such as excessive salt, sour food, excessive consumption of alcohol, lack of exercise, contaminated food and water, excessive sexual intercourse, penetrating food such as pickle, very spicy and hot food, junk food, etc., all these factors vitiate pitta /Agni (Digestive fire) resulting in impaired digestion and causing the deposition of Ama or Toxins in all over body. To address Ama, Ayurveda deals through rasayana herbs and help detoxify the body and ensures optimum functions of cleansing organs such as Liver, Kidneys and prostate.


[b]Liver Toner – Liver support (Premium)
[/b]
When the liver is unhealthy toxins are no longer filtered out efficiently and may build up in the body and results as fatigue, general malaise, digestive problems, high cholesterol, psoriasis, allergies and constipation. Extreme cases of liver problems would be jaundice, hepatitis and cirrhosis. Liver Toner is classical ayurvedic formulation of recommended herbs such as Bhumi amalki (Phyllanthus neruri), Kalmegh (Andrographis paniculata), Pitta papad (Fumaria parviflora), Eclipta Alba (Bhringaraj), Boerhavia diffusa (Punarnava), Picrorhiza kurroa (Kutki).

These herbs Possesses anti-inflammatory activity detoxifies the liver and ensures optimum liver function, regenerate the sluggish liver cells for better toxic removal functioning and regulates the liver secretions for a healthy body metabolism.
Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise and reducing excess fat intake helps.

Dosage
Take 1 to 2 capsules a day.

Process & Schedule
1. Detoxification (1-6 months):
The excesses committed on a daily basis burden liver being the toxic removal center of the body. Eliminates the various toxins released during various stages of body physiology and prepares the body for the proper absorption of the herb
2. Regeneration (6- 12 months):
Regenerates the weak and sluggish liver cells for a better toxic removal functioning
3. Regulation: (12 months - 24 months):
Regulates the liver secretions for a healthy body metabolism.

Available research work and references
Archives of Pharmaceutical research 1991; 14 (1); 93-95 – “Hepatoprotective effects of Andrographis paniculata against Carbontetrachloride induced liver damage”. Alcoholic extracts of leaves by cold maceration: Effective; prevents liver damage.

60 VegCaps\sku:8417000000114\Code:LVTR\PremiumForm\MRP:Rs.377.00\


[b]Gokshura (Tribulus Terrestris) – Urinary/prostate support(Economical)
[/b]
Globally there are more than 10 million sufferers of urinary conditions (infection, kidney stones, cancer, Prostate etc). Gokshura helps alleviate uro-genital ailments, including kidney stones, cystitis (bladder infection) and infections.

Gokshura being a prostate herb helps maintain optimum kidney and urinary functions by reducing renal discomfort and prostate problems.

Indication/Caution
Caution should be observed during pregnancy. May occasionally results as mild dryness. Avoiding excess salts and drinking plenty of water helps.

Dosage
One veg. capsule twice daily, preferably before meals.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Restoration (2- 4 months):
Restores the proper functioning of the uro-genital system and prostrate related activities

Available references and research
Haravey, SK, Indian J Med Res, 1966, 54, 774-778 – Gokshshura effective in Painful micturition, renal calculi, Kidney diseases and prostrate hypertrophy.
Kidney protective and hepato-protective properties of Gokshura were screened at the Post Graduate Institute of Medical Education and Research, Chandigarh.

60 VegCaps\sku:8417000000237\Code:GKS\EconoPure\MRP:Rs.235.00\


[b]Punarnava (Boerhaavia Diffusa)- Kidney support(Economical)
[/b]
Punarnava being a powerful Rasayana (longevity enhancer) helps maintain efficient kidney and urinary functions, especially the rejuvenation of nephron cells with its diuretic, anti-spasmodic and anti-inflammatory action. And it also helps in the treatment of obesity.

Indication/Caution
Caution should be observed during pregnancy. May occasionally results as mild dryness. Avoiding excess salts and drinking plenty of water helps.


Dosage
One to two veg. capsules should be taken twice daily, preferably before meals.
Available references and research
Herbal Drugs Industry, 1996: 429 – Punarnava has anti inflammatory and diuretic properties.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Regeneration (2-4 months):
Regenerates the kidney cells for the proper elimination and normal function
60 VegCaps\sku:8417000000282\Code:PNR\EconoPure\MRP:Rs.222.00\
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[size=24][color=green][b]Body Strenghthening & Anti-Aging[/size][/color]


[b]Body strengthening[/b]
Ayurveda, literally “Science of Life”- is based on the twin principles of wholeness and balance. As a holistic healing tradition, Ayurveda recommends treating the “whole” person’s body, mind, senses, emotions and spirit, in-stead of following the “one-cause-one-cure” principle and focusing on the symptoms of the moment. The premise is that if the roots are nourished and watered, the plant will flourish. Diet, sleep, lifestyle, internal cleansing and daily use of herbs are just as, or more important than anything else in order to maintain good health. And Ayurveda is equally about maintaining or preserving good health as well as about treating disorders - “Swasthasya Swasthya Rakshanam, means; to up-keep the health of healthy” is one of the goals of Ayurveda. This aspect of prevention always aims at boosting the body immunity, nourishing the tissues and maintaining the anti-stress properties.

[b]
[u]Immuno Plus – Perfect Anti-Aging Rasayana (Premium)[/u][/b]

Immuno Plus is a perfect Anti-oxidant and is blend of well-researched natural ingredients such as Aswagandha (Withania somnifera), Pippali (Piper longum), Shatavari (Asparagus racemosus), Sunthi (Zingiber officinale), Vidarikand (Pueraria tuberosa), Bhallatak (Semecarpus anacardum); these herbs are known to support and boost the immune system, fight infections, help heal injuries resulting from infections and control other conditions that lay the foundation for diseases.

Immuno Plus helps you to overcome from un-natural aging related problems along with strengthening the body as a whole and also simultaneously helping you to lead a better quality of life with natural aging.

Indication/Caution
There are no side effects even when used for a prolonged period. Regular lifestyle, exercise and reducing excess fat intake helps.

Dosage
Take 1 capsule between meals two or three times daily. For periods of immune-system stress, take 2 capsules thrice daily.

[u]Process & Schedule[/u]
1. Detoxification (1-6 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Restoration (6- 12 months):
Restores the proper functioning of the body’s immune system, which has been deranged by the improper lifestyle and routine.
3. Building (12 – 24 months):
Builds up body’s natural immunity gradually and increases body’s natural healing capacity.

Available research work and references:
Herbal drugs Industry – Shatavari, Aswagandha & Vidari kand are adaptogens.

60 VegCaps\sku:8417000000107\Code:IMPL\PremiumForm\MRP:Rs.659.00\


[b]Guduchi (Tinospora Cordifolia) – Immunity enhancer (Economical)[/b]

We are prone to infections such as cold, cough, arthritis, and hepatitis because of lowered general immunity. Guduchi being immune enhancer helps increase the effectiveness of white blood cells and builds up the body’s immune system. Supports liver functions, and helps the liver to remove impurities from the blood.

In doing this, guduchi increases the entire organism’s immunity levels.

Indication/Caution
Guduchi is well tolerated in prescribed doses and have no known side effects. Maintaining a healthy weight, exercising and a healthy diet helps.

Dosage
One veg. capsule twice daily should be taken preferably before meals with water.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Improves Vyadhi kshamatva shakti (natural immunity) (2-4 months):
Ayurveda believes in the natural immunity of a person. After detoxification the herbs start developing the natural immunity step by step resulting in a healthy body and mind.

Available references and research
Indian Journal Pharmacology 1991: Abstract 4: Its effect on obstructive jaundice is due to its immuno-stimulant effect.

60 VegCaps\sku:8417000000244\Code:GDC\EconoPure\MRP:Rs.225.00\


[b]Tulsi (Ocimum Sanctum) – Respiratory-immunity support (Economical)
[/b]
With the amount of Allergens around and a weak respiratory immunity, 60 % of population is prone to allergic attacks on respiratory system and skin. Tulsi is known in ayurveda for its ability to support and strengthen immune system, helps nourish the skin and the nervous system and protects body’s physiology from toxins in the environment.

Tulsi also plays a role in the management of immunological disorders such as allergies and asthma.

Indication/Caution
Tulsi can be taken by anybody as the doses are well tolerated and have no known side effects. Avoiding cold foods, regular eating habits help.

Dosage
One veg. capsule twice daily should be taken preferably before meals with water.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Strengthens (2-4 months):
Tulsi is known in Ayurveda for its ability to support and strengthen upper respiratory immune system.

Available references and research
Pharmacological Investigations of Certain medicinal plants, CCRAS, 1996, 345:Palit G et al, 1983, Asp-ects Allergy Immunol, 16, 36. – Tulsi exhibited potent anti-asthmatic effect in experimental modes.

60 VegCaps\sku:8417000000329\Code:TLS\EconoPure\MRP:Rs.201.00\


[b]Ashwagandha (Withania Somnifera) – Stress management (Economical)
[/b]
Ninety percent of the complaints today are related to stress, which may include insomnia, fatigue, anxiety and depression. Popping in sleeping pills or tranquilizers produces rebound anxiety, rebound insomnia, and debilitating side effects. Ashwaghanda is a shrub and its roots are used to relieve stress, fatigue, mental exhaustion and improve concentration.

Ashwagandha being a stress buster it provides a sense of well-being with an overall improvement in physical health.

Indication/Caution
Ashwagandha can be taken by all adults, as there are no known contraindications and side effects. Practicing yoga and meditation helps.

Dosage
One veg. capsule of Ashwagandha should be taken twice daily, preferably before meals with water.

Process & Schedule
1. Detoxification (1-2 months):
Primarily eliminates the wastes produced during various stages of body physiology and prepares the body for the proper absorption of the herb.
2. Strengthens (2-4 months):
Strengthens the body's nervous and immune system, which has been deranged by the improper lifestyle and routine.
3. Relieves (4 – 6 months):
Relieves excess body's stress gradually and provides a healthy feeling.

Available references and research
International Journal crude drug research: 1982; 10; 29-35 – Anti stress activity.
Journal research Indian Medicine Yog and Homeo: 1978; 30-18: For anxiety neurosis.

60 VegCaps\sku:8417000000206\Code:ASG\EconoPure\MRP:Rs.277.00\

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